Something different begins here.

BLUR is a project that balances the feeling of a home with the ease of a tower, and reinterprets it through a fresh, contemporary lens, deeply connected to the neighborhood. It was created to reaffirm the way of living that has always made San Francisco special: a way of life that is close-knit, warm, and built to human scale.

Steps from Parque Omar:
The city close by, without having to chase it

Calle 74 places BLUR at one of the best-connected points in San Francisco: Parque Omar and Calle 50 a few steps away, Vía Israel minutes from the door, shops and services along the way. Everything within reach, without depending on the car day to day. An address that simplifies life without leaving the center of the city.

Beyond your apartment, life continues.

The lounge, the rooftop and the shared spaces were designed for everyday life: for the morning of work, the afternoon with friends, or the pause you would normally go looking for somewhere else. All of it inside. All of it available. All of it with the same intention.

Elevated living, with the soul of a neighborhood.

At BLUR, the double skin lets the balcony stop being an exposed edge and become a space you actually use. Sheltered from the sun, from the wind and from passing eyes, this livable perimeter blurs the line between inside and out, bringing back to tower living something that belongs to a house: the porch, the transition, that in-between space that makes you want to stay.